According to new research released by Google, travellers are more put off by trips which don’t meet their unique needs - such as comfortable beds and time-of-day availability - than price, 

The study asked more than 7,000 travellers from six countries (including Australia) how they plan a trip from beginning to end, including what inspired them to travel in the first place. 

Australian travellers revealed that 18% simply felt they were due for a holiday, while 14% were motivated by wanting to travel to a specific destination for some time and 15% regularly think about trips they want to take. 

Read more here and see what you can implement in your sales process to match your traveller’s customer journey.